於新年期間，AMOT推出「溯源餐廳開運抽獎」活動，結合節慶氛圍與飲食教育，邀請消費者在團聚用餐之餘，也能關注食材來源與永續價值。活動機制以「至溯源餐廳消費滿額即可參加抽獎」為主，透過簡單參與方式降低門檻，鼓勵民眾實際走入各溯源餐廳門市體驗透明可追溯的飲食模式。
During the Lunar New Year period, AMOT launched the “Traceability Restaurant Lucky Draw Campaign,” combining festive celebrations with food education. The campaign invited consumers to pay attention not only to family gatherings and dining experiences, but also to the origin of ingredients and the value of sustainability. The activity mechanism was based on a simple participation rule—customers who spent a designated amount at participating Traceability Restaurant were eligible to join the lucky draw—lowering the entry barrier and encouraging the public to experience transparent and traceable dining in physical store locations.
本次活動實際參與人數約為150餘人，然透過社群貼文擴散，整體觸及人次達 200,596，顯示活動議題具備良好傳播力與關注度，成功將「重視在地食材、支持永續行動」之核心理念傳遞至更廣泛的消費族群。
A total of approximately 150 participants joined the campaign. However, through social media amplification, the campaign post reached 200,596 impressions, demonstrating strong message dissemination and public engagement. This successfully extended the core values of “supporting local ingredients and promoting sustainable action” to a much broader consumer audience.
進一步觀察，本次活動不僅提升了溯源餐廳之能見度，也加深消費者對「可追溯食材」、「有機」及「產銷履歷」等概念的理解。透過「每一口食材皆有來源可循」的溝通設計，使消費者在日常飲食選擇中，逐步建立對食品安全與環境友善的認知連結。
Further observations indicate that the campaign not only increased the visibility of Traceability Restaurant, but also deepened consumers’ understanding of concepts such as “traceable ingredients,” “organic production,” and “production and sales traceability.” Through the communication approach of “every ingredient has a traceable origin,” consumers were gradually encouraged to build awareness of food safety and environmental responsibility in their daily dining choices.
整體而言，本次活動成功結合節慶行銷與永續議題，在提升餐飲品牌曝光的同時，也強化了消費者對台灣在地農業價值的認同。未來可持續透過多元活動形式，擴大民眾參與深度，進一步將永續理念轉化為穩定的消費行為，深化對餐飲市場的影響力。
Overall, the campaign successfully integrated festive marketing with sustainability themes. While enhancing brand exposure in the food and beverage sector, it also strengthened consumer recognition of the value of Taiwan’s local agriculture. Moving forward, continued implementation of diverse campaign formats is expected to further increase public engagement, transform sustainability awareness into consistent consumer behavior, and deepen the overall impact on the food and beverage market.
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