AMOT前進新加坡｜把台灣有機綠茶，帶到國境之外

AMOT這次，帶著台灣有機綠茶前往新加坡啦！
AMOT has brought Taiwan’s organic green tea to Singapore!

在這趟旅程中，特別感謝新加坡豐盛號的熱情支持，與我們一同完成這項不簡單的任務——不只是推廣產品，而是將「溯源」的概念真正帶進消費現場。
On this journey, we are especially grateful for the warm support from Feng Sheng Hao Singapore, who partnered with us to accomplish this meaningful mission—one that goes beyond product promotion, and instead brings the concept of “traceability” directly into the consumer experience.

你有想過嗎？
平常在餐廳吃到的一碗飯、一杯茶，其實也可以被追溯到它的產地、種植方式，甚至是背後的農友。
Have you ever thought about it?
The bowl of rice or the cup of tea you enjoy at a restaurant can actually be traced back to its origin—its place of production, cultivation methods, and even the farmers behind it.

這次，我們將溯源機制導入門市，讓新加坡的消費者在品嚐台灣有機綠茶的同時，也能理解這份風味從何而來
——來自台灣土地的純淨、來自有機種植的安心，以及一段段真實可被看見的生產歷程。
This time, we introduced a traceability system into the stores, allowing consumers in Singapore not only to taste Taiwan’s organic green tea, but also to understand where its flavor comes from—the purity of Taiwan’s land, the assurance of organic farming, and a transparent production journey that can be seen and trusted.

當「喝一杯茶」不只是味覺體驗，而是一場關於產地與信任的連結，消費的意義也悄悄地被改變。
When “having a cup of tea” becomes more than just a sensory experience—when it becomes a connection to origin and trust—the meaning of consumption begins to evolve.

除了門市推廣，我們也拜訪了位於新加坡的台灣優選通路。交流過程中發現，新加坡消費者對於「來自台灣」的產品，其實擁有相當高的信任度。只要產地標示為台灣，往往就能有效提升購買意願。
In addition to in-store promotions, we also visited Taiwanese specialty retailers in Singapore. Through these exchanges, we found that Singaporean consumers have a high level of trust in products from Taiwan. Simply indicating Taiwan as the place of origin can significantly enhance purchase intention.

這樣的信任，並非偶然。
台灣長期以來累積的農業品質，以及與新加坡之間頻繁的觀光與文化交流，都讓「台灣」成為一種品質與安心的象徵。
This trust is no coincidence.
Taiwan’s long-standing agricultural quality, along with frequent tourism and cultural exchanges between Taiwan and Singapore, have shaped “Taiwan” into a symbol of quality and reliability.

新加坡人熟悉台灣的水果、喜歡台灣的料理，也樂於走訪這座充滿人情味的島嶼。而這樣的好感，正是台灣農產品走向國際市場的重要基礎。
Singaporeans are familiar with Taiwan’s fruits, enjoy Taiwanese cuisine, and love visiting this island known for its warmth and hospitality. This positive perception forms a strong foundation for Taiwanese agricultural products to expand into international markets.

未來，AMOT也期待持續深化這樣的連結，讓更多台灣優質農產品進入新加坡市場。
不只是把商品帶出去，更是把一種生活風味、一種對土地的信任，一起帶到更多人的日常生活中。
Looking ahead, AMOT will continue to strengthen these connections, bringing more high-quality Taiwanese agricultural products into the Singapore market.
It is not just about exporting products, but about sharing a way of life—and a sense of trust in the land—with more people.

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